青島希尼爾翻譯公司（www.jdzzqp.icu）2015年10月3日獲悉，蘋果(Apple)驚人的iPhone銷售沒有呈現放緩跡象——至少從首個周末的銷量來看是這樣。 Apple’s iPhone juggernaut is showing no
signs of slowing down — at least where first-weekend sales are
On Monday, Apple said it had sold more than 13 million new iPhone 6s and
6s Plus devices since they became available for sale on Friday, a record
for first-weekend sales. That was up from the 10 million iPhones sold
last year during the first weekend that the iPhone 6 and 6 Plus were
Any increase in sales was most likely helped by the geography of the
markets where the new iPhones became available. This year, the iPhones
went on sale in a dozen countries and territories, including China,
which is one of Apple’s biggest markets. Last year, China was not among
the countries that sold the iPhone on the first weekend, apparently
because the devices had not received approval from Chinese regulators.
Adding China to the product introduction more than doubled the initial
market size, according to Walter Piecyk, an analyst at BTIG Research.
Jan Dawson, the chief analyst at Jackdaw Research, said he also expected
first-weekend sales to be higher than last year because the period for
ordering the new iPhones before their sale date was longer than that for
the previous generation of the device.
The sales numbers slightly outpaced some Wall Street estimates. Daniel
Ives, an analyst at FBR Capital, projected that Apple would sell 13
million phones on the opening weekend, and he said that Wall Street had
expected that Apple would sell about 12 million. Gene Munster of Piper
Jaffray had predicted sales of 12 million to 13 million.
First-weekend sales help indicate overall iPhone demand, an important
measure given that the device accounts for the majority of Apple’s
revenue. The initial sales also are a marker for how well the new
smartphones may do during the end-of-year holiday season, which is
typically the most significant sales period for consumer product
This year, UBS estimates that Apple will sell 78.4 million iPhones in
the December quarter, up four million from last year, while FBR predicts
the sale of 77 million iPhones.
Over the weekend, people camped out in front of some Apple stores to buy
the new iPhones, a trend that has become something of a tradition. To
cut down on long wait times in line, Apple let people sign up online for
time slots during which to pick up their phones in stores.
Mr. Ives said he was at the Apple store on Fifth Avenue in Manhattan on
Friday, where he saw about 1,100 customers in line for the 8 a.m.
appointment slot and 500 more people walking in without appointments,
which is more than he saw last year.
At the Apple store in the Grove mall in Los Angeles, customers stood in
the 90-degree heat to collect their new phones. Store employees handed
out free bottled water, packs of Capri Sun, fruit and granola bars and
provided large umbrellas for shade.
Late in the afternoon, the “Glee” TV star Lea Michele stopped by the
Grove to pick up her phone: the iPhone 6s Plus in Apple’s new rose-gold